3 Big Tips for Twitch Channel Analysis and Improvement

Hi, and welcome to my third monthly stats report for my Youtube, Twitch and Social Media channels.

The theme of this monthly traffic report is: Twitch Analysis and Improvement

Here are my 3 big tips for analyzing and improving your Twitch channel

  1. Re-watch every stream
  2. Take notes about what went well & what went wrong
  3. Make adjustments for the next stream

OK, this seems like very basic advice. But I cannot express to you enough how important this is

Re-watch Every Stream

You cannot count on your community to fill you in on every quirk, or even any quirks or issues that you may have with your audio and video settings. 

More than that, you may notice personal things that you do over and over without even knowing it.

Sample Questions to Ask

  • Are you coughing into the mic?
  • Do you say “um” or “like” too frequently?
  • Are you sitting too close to the camera?
  • Is your mic in the way?
  • Do you have a clean background?
  • How is your sound? Both game wise and voice?
  • Do you repeat questions in the chat so viewers know what you are talking about?
  • Do you engage your audience?
  • Are you so boring that you don’t even want to watch yourself?

Take Notes

Keeping continued notes will help you improve the quality of your live performance and raise the quality bar when you go to edit videos.

This of course is easier said than done. Especially if you have an 8 hour stream.

How could you possibly re-watch the whole thing? Simple, watch an hour’s worth of your vod. Skip around if you’d like and watch 15 minute chunks.

Trust me. Taking this small time investment is something that will continue to pay off in the long term.

Make Adjustments

After doing both 1. and 2. Keep notes of what you want to change and put sticky notes on your monitor if you need to.

Choose one thing to focus on each stream until you have made all the adjustments you want to, and then find new things to improve.

Ok, enough with the unsolicited advice. Let’s get on with the figures for the month of March.

Why I Keep A Traffic Report

Like always, my goal with my traffic report is to learn and document what I am doing so I can focus on what works, and to present this information to others so they might be able to find some use from it.

You can find my stream at twitch.tv/checkpointprofessor

When And What Do I Stream?

I’m a variety and creative part time streamer. Every Tuesday, Wednesday and Thursday morning you can find me playing Super Mario Maker 2 viewer levels from 6:30 am to 8:30 am MST. (It’s summer now so this can change.) At random times you will find me streaming indie games, student games, digital art, and working on personal game projects.

For the year of 2020 I have committed myself to post a YouTube video every day. This may seem daunting, but I batch edit them and schedule them out for the week.

March Growth Highlights

  • 157% Increase in Twitch Viewers gained
  • 54% Increase in Twitch Followers
  • 80% Increase in YouTube Subscribers
  • 30% Increase in YouTube Views

March 2020

March saw a 54.7% follower increase over February

Twitch:

Checkpoint Professor YouTube Channel

Avg Viewer Count: 8 → 11  (+3) +37.5%
Hours Watched: 242 → 449 (+207) +85.7%
Followers gained: 53 → 82 (+29) +54.7%
Total Followers: 506 → 588 (+82) +16.2%
Views gained: 389 → 997 (+608) + 156.3%
Peak viewer: 26 → 40  (+14) + 8.7%
Hours streamed: 26→38 (+12) +46.7%

During March I really stuck to my set Mario Maker 2 schedule, and it has truly paid off. Before the pandemic hit, I would wake up very early to stream before classes start on Tuesday, Wednesday and Thursday morning.

Post pandemic lock down I have been working from home and decided to keep the same schedule. The biggest difference is that I don’t have to wake up quite as early, but now that I am home streaming I have the added complication of balancing family and work time. But, I will save that for another post.

You’ll notice that along with the other increases, my hours have also increased. Along with my normal Mario Maker stream during March I have really started playtesting student games a lot more as a way to promote, playtest and connect with the students.

Due to my frequency streaming, my experience as a game streamer and you-tuber really helped with the transition of going online. Another big win for game streaming!

March 2020 YouTube view stats, 30% increase over February

YouTube:

Checkpoint Professor YouTube Channel

Views: 504 → 657 (+153) +30%
Watch time hours: 38 → 42.2 (+4.2) +11%
Subscribers: 52 → 94 (+42) +80%
Avg views per viewer: 2.5 → 1.9 (-.6) -24%
Avg view duration: 4:31 min → 3:51 min (- 40 sec) -17%
Impressions: 6.3k → 9.2k (+2.9k) +46%
click through rate: 4.4% → 3.6% (-.8%) -18%

March ended up being an incredibly busy month with both work, home and transitioning to isolation.

I was able to keep up on the daily videos, but only just barely because I have gotten much faster at the editing process. I am still not adding any bells and whistles to my uploads. Essentially I am batching, editing my videos, cutting them at the beginning and end of levels, editing out any major items like bathroom breaks and interruptions and posting them to YouTube.

As you can see, it is still yielding very good results. I had minimal decreases in duration, views per viewer and click through rate. I will continue to look for and report on ways to improve on those.

Facebook Video:

Facebook page

Minutes viewed: 1.1k → 699 (-401) -36%
Engagement: 46 → 4 (-42) -91%

Ok. So I have given up on reposting video uploads to Facebook for the time being. With the pandemic and extra work load, something had to give, and I saw Facebook as the least important compared to YouTube and Twitch.

My main focus is to YouTube, so I am not worried as much about Facebook. I may as well keep doing it, since I have written the info and edited the videos anyway.

I still use Facebook to post my YouTube Links and at some point, I will start reuploading so my work can be fully utilized. For the time being, I am okay with the loss.

I will continue to keep this stat up on the blog.

Twitter:

twitter.com/GabrielOlsonArt

Followers: 313 → 336 (+23) +5%
Tweets: 136 → 154 (+18) +49%
Mentions: 29 → 31 (+1) +26%
Profile visits: 370 → 279 (-197) -26%
Tweet Impressions: 25.9k → 30.3k (+3.7k) +17%
New followers: 44 → 23 (-21) -47%

Instagram:

Instagram.com/checkpointprofessor

Followers: 1278 → 1278 (+0) +0.0%

Facebook:

Facebook page

Page followers: 224 → 244 (+20) +66.7%

Discord:

Checkpoint Town Discord Server

I am continuing to post on social media every time I go live, upload or have had a particularly good stream. This is honestly the easiest part of the whole process. I create a Tweet and then basically repost it to the other social mediums.

Take Away:

Create a system and stick to it. The growth may not be monumental but it pays off over time.

  • Constantly reflect on your process.
  • Watch your VODS!
  • Take notes and always be improving.

Alright my friends. Thanks for reading this far. Please let me know if you have any questions. And for goodness sake, follow all of my stuff!

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