July Feature Image

Back To Business – July 2020 Twitch YouTube Traffic Report

I can’t believe the summer is almost over, and this is the 7th time I am writing a traffic report for my Twitch and YouTube gaming channels.

We are past the halfway point in a year that was completely unexpected when I started writing these reports in January. I would never have guessed that we would be in the middle of a worldwide pandemic at this point. 

But here we are. People are already calling this year “Remember 2020”.

For the first time since starting this journey of documenting my progress building a gaming brand and channel on both Youtube and Twitch, I took a significant break. During June I started teaching some online courses that took a lot of time and attention during the day. After the classes were over I took some much needed time off to spend with my family. 
I didn’t get back to my stream and upload to YouTube until the end of July. And hence the title of this blog post! We are back in business, baby! Let’s get to the numbers!

Back To Business

Like always, my goal with my traffic report is to learn and document what I am doing so I can focus on what works, and to present this information to others so they might be able to find some use from it.

You can find my stream at twitch.tv/checkpointprofessor

When And What Do I Stream?

July Games Played
In July I streamed art for 15 hours and SMM2 for 6 hours.

I’m a variety and creative part time streamer. Every Tuesday, Wednesday and Thursday morning you can find me playing Super Mario Maker 2 viewer levels from 7 am to 9 am MST. I am also a full time dad, so I do my best to make this weekly schedule. At random times you will find me streaming indie games, student games, digital art, and working on personal game projects.

For the year of 2020 I have committed myself to post a YouTube video every day. This may seem daunting, but I batch edit them and schedule them out for the week.

July Growth Highlights

  • 63.2% Increase in Twitch Peak Viewers
  • 7.6% Increase in YouTube Subscribers

July 2020

Look at the plateau when I stopped streaming mid month in July 2020

Twitch:

Checkpoint Professor Twitch Channel

Avg Viewer Count: 12 → 12  (0) 0%
Hours Watched: 485 → 285 (-200) -41.2%
Followers gained: 59 → 28 (-31) -52.2%
Total Followers: 894 → 922  (+28) +3.1%
Views gained: 950 → 482 (-468) -49.3%
Peak viewer: 38 → 62  (+24) +63.2%
Hours streamed: 37 → 22 (-15)  -41.3%

After taking off nearly all of July I was very nervous coming back to my channel. I had made a lot of friends this past year who were pretty regular attendees of my early morning Super Mario Maker 2 Twitch streams. 

I wondered if any of them would be there when I started back up again.

I have heard a lot of stories about twitch streamers taking small breaks and coming back to an empty stream.

Those fears were very short lived. I came back to a lot of familiar names in chat who were very supportive of my taking some time off to spend with my family. 

Even better, I actually ended up getting quite a few new followers the last week of July, and my spirits got a boost from the overall awesomeness of the community that was waiting for me.

You’ll notice that my hours streamed took a pretty big dive, which makes sense because of the time off. I fully expect all or most of these numbers to be in the green for August as I get back to my usual schedule.

July 2020 YouTube subscribers saw a 7.6% increase over June

YouTube:

Checkpoint Professor YouTube Channel

Views: 681 → 360 (-321) -47%
Watch time hours: 33.6 → 15.1 (-18.5) -55%
Subscribers: 183 → 197  (+14) +7.6%
Avg views per viewer: 1.9 → 1.4 (-.5) -26%
Avg view duration: 2:57 min → 2:30 min (-27 sec) -15%
Impressions: 13.1k → 7.4k (-5.7k) -43%
click through rate: 3.0% → 2.6% (-.4%) -13%

With all the time off, somehow I was able to get some YouTube subscribers over the month of July. 

As mentioned above, most of July was spent with family, so Twitch and YouTube were not given much attention. 

More than likely the subscribers came from my liking and commenting on other gamer YouTube channels and them following me back. Thank you for that! 

Pro tip: Be actively chatting on other channels. Make it thoughtful and your kindness will be reciprocated. 

Facebook Video:

Facebook page

Minutes viewed: 59 → 44 (-15) -25%
Engagement: 2 → 0 (-2) -100%

No comment on Facebook. Once again. I have failed Mark Zuckerburg with my lack of effort.

I have a plan to fix this though. In August I am going to upload the same videos I upload to YouTube, and we will see if the numbers don’t reverse.

Below is my top tweet in July.

Twitter:

twitter.com/GabrielOlsonArt

Followers: 374 → 378 (+4) +1%
Tweets: 100 → 50 (-50) -50%
Mentions: 24 → 16 (-8) -33%
Profile visits: 125 → 62 (-63) -50%
Tweet Impressions: 14.5k → 9.1k (-5.4k) -31%
New followers: 4 → 4 (+0) +0%

Instagram:

Instagram.com/checkpointprofessor

Followers: 1255 → 1250 (-5) -.3%

Facebook:

Facebook page

Page followers: 266 → 267 (+1) +.3%
Net followers: 8 → 1 (-7) -87%

It should not come as a surprise that when one channel is neglected, they all suffer. 

If there is one thing I am learning as I attempt to build my channel is that the system I have set up is very codependent. Social channels depend on being fed by activity from my video channels. And my videos channels need to be fed by posts directing traffic back to my streams and videos. 

When this circle is broken – they all suffer.

I am excited to see the curve bend back upward in August.

Discord:

Checkpoint Town Discord Server

Not a lot to write home about this month in regards to social media. 

It looks like I tweeted about the same amount as May.

Take Away:

Time to get back to business!

After that I will come up with some more profound nuggets of wisdom.

How about you? Did you take some much needed time off this summer?

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