How to Grow Big With Twitch to YouTube Conversion

Reviewing my stats this month, the most obvious significant change was how much my YouTube channel grew in such a short amount of time. Simply converting life Twitch videos into smaller YouTube videos posted daily showed a 100% increase. That’s double!

Twitch to YouTube Conversion

Welcome to my second month of reporting stats for growing my twitch channel. This month I’m focusing on Twitch to YouTube traffic conversion and growth.

If you are new you can also check out my first months report where I talk a little more about growing your Twitch channel and social media presence.

The theme of this monthly traffic report is: Twitch to YouTube  Conversion. This is what you need to know to convert a Twitch to YouTube audience.

The 3 Big Things

  • Keep a consistent schedule.
  • Re-purpose Twitch Content for for publication on YouTube and Facebook Video
  • Use Social media to announce videos and direct traffic back to Twitch

When & What Do I Stream?

I’m a variety and creative part time streamer. Every Tuesday, Wednesday and Thursday morning you can find me playing Super Mario Maker 2 viewer levels from 6:30 am to 8:30 am MST.

At random times you will find me streaming indie games, student games, digital art, and working on personal game projects.

For the year of 2020 I have committed myself to post a YouTube video every day. This may seem daunting, but I batch edit them and schedule them out for the week.

In the short time I’ve been doing it, I’ve seen enough growth to determine this is a proven method. Twitch to YouTube conversion is easily achievable through the the 3 big things.

February Growth Highlights

  • 86% Increase in Twitch Avg Viewer Count
  • 76% Increase in Twitch Views
  • 100% Increase in YouTube Subscribers
  • 452% Increase in YouTube Watch Time Hours

February 2020

Checkpoint Professor Twitch follower growth for January and February 2020
January and February 2020 Twitch follow growth remaining steady at 12%

Twitch:

Checkpoint Professor YouTube Channel

Avg Viewer Count: 5 → 9.3  (+4.3) +86%
Hours Watched: 232 → 250 (+18) +8%
Followers gained: 453 → 506 (+53) +12%
Views gained: 526 → 928 (+402) + 76%
Peak viewer: 23 → 36  (+13) + 57%
Hours streamed: 37 → 27 (-10) -27%

Since I took December off from streaming, February is the first month that I am actually able to legitimately compare the numbers from the previous month.

Consistency Over Time

The biggest thing you will notice is that I actually spent 10 hours less streaming in February.

In January I spent a lot of time play-testing student games on my Twitch stream. While super beneficial for the students in getting real time play testing as well as marketing their games to the public, it’s also super exhausting. The amount of preparation that goes into those sessions can be overlooked easily.

I was also taking the marathon approach to the games where I would play 7 to 8 games one after another for 15-20 minutes each. This can be a bit disorienting, and can cause mental fatigue. While good, the sessions felt bit rushed and I was not able to dig into them as much as I would have preferred.

I have since adjusted my approach, and playtest one or two student games at the end of my scheduled Mario Maker 2 streams. I also hold special evening streams where I can focus on just one or two games and give them as much attention as feel necessary.

This has helped me find more joy in the process as well. 

Change Things Up

Apparently this approach takes less stream hours as well. Which is great for a part time streamer such as myself.

You’ll notice that I was able to see growth all across the board, despite streaming less hours.

A highlight this month was breaking 500 followers on Twitch. Hitting 500 was a personal milestone I have been after for a couple months now.

The majority of my followers come from playing Super Mario Maker 2 viewer levels, but I’ve also created a community and the crossover application is obvious.

Typical Stream

For those of you who are not familiar with the concept of playtesting viewer levels, it goes like this.

  • Viewers hop into my stream and submit their level codes for me to play.
  • Levels are added to a queue and I play them in order received.
  • The creator of the level must be present in chat for me to play when its their turn.
  • Play the level until completion or frustration (typically the former).
  • Offer feedback to creator and creator gets to see how the level plays out in real time.

Even with my limited streaming schedule I have been able to grow an engaged following rather quickly, they are a fantastic community and I legitimately enjoy the wide variety of levels they give me to play.

February 2020 YouTube view stats, 89% increase over January

YouTube:

Checkpoint Professor YouTube Channel

Views: 267 → 504 (+237) +89%
Watch time hours: 14.5 → 38 (+23.5) +162%
Subscribers: 25 → 52 (+27) +108%
Avg views per viewer: 3.7 → 2.5 (-1.2) -32%
Avg view duration: 3:15 min → 4:31 min (+1:16 min) +37%
Impressions: 2.6k → 6.3k (+3.7k) +153%
click through rate: 5.2% → 4.4% (-.8%) -15%

Converting Twitch videos to YouTube is fairly straightforward. I quickly cut my streams up into chunks of video that seem cohesive; either a few easy completed levels or one video of a harder level that took some time to complete.. A couple minutes are spent on a thumbnail and they are uploaded.

Downside

My click through rate and avg views per viewer have both gone down this month. I am hoping this does not mean that my posts are growing stale. More likely I need more intriguing thumbnails and video titles.

I may have to reassess this next month.

Feb 2020 Facebook watch time 0.18% increase in minutes viewed over January

Facebook Video:

Facebook page

Minutes viewed: 1.1k → 1.3k 0.18%
Engagement: 30 → 46 +76.5%

I am uploading the exact same video content to Facebook Video as I am to YouTube. Minutes viewed are down, but engagement is up!

My main focus is to YouTube, so I am not worried as much about Facebook. I may as well keep doing it, since I have written the info and edited the videos anyway.

Twitter:

twitter.com/GabrielOlsonArt

Followers: 297 → 313 (+16) +5%
Tweets: 91 → 136 (+45) +49%
Mentions: 23 → 29 (+7) +26%
Profile visits: 173 → 370 (+197) +113%
Tweet Impressions: 22.2k → 25.9k (+3.7k) +17%
New followers: 18 → 44 (+26) + 144%

Instagram:

Instagram.com/checkpointprofessor

Followers: 1276 → 1278 (+2) +0.2%

Facebook:

Facebook page

Page followers: 210 → 224 (+12) +7%

Discord:

Checkpoint Town Discord Server

Every time I go live, every time a new video posts, I spam the social networks. This has kept me active on Twitter and other platforms and seems to help improve engagement.

Take Away Twitch to YouTube Conversion:

  1. Don’t forget. No matter how often or how long you stream, consistency is key! Let your community know when to find you and where, even if it is just one day per week! You can stream random times around that, but you should always have a set time to anchor your stream to.
  2. Think of ways to use your stream footage other than just Twitch VODS. It has taken me awhile to get used to it, but I try to present and speak when I am live so that it will still be usable to cut up and post to other platforms. Repeat twitch chat questions, so when it replays on YouTube the viewers won’t be confused.
  3. Don’t be afraid to make multiple announcements on social media. It often feels like spamming, but if you consider the low life span of most social media content, the likelihood of it being seen more than once is pretty small, so err on the side of over announcing, over announcing your content too little!

Thank you so much for stopping by. I look forward to next month’s stream report!

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